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What about rental products? Rental products can be defined as rental products when products and services can be combined. Here, the service must be worth it to the extent that the customer can recognize the value of the service. Commodity costs are also an important factor. The higher the Gap between the perceived cost and the actual product cost, the higher the possibility of becoming a rental product and it is a good rental product. so Water purifier, bidet, air purifier, massage chair, mattress It has become a key product for rental Biz. Water purifier is a product with a lot of alternatives It has a characteristic that the price elasticity of demand is high. so When you set the price for the water purifier You have to consider the price of your competitors, The marketing technique of price fluctuations must be carefully done. When you raise prices, all consumers are likely to go to competitors When you cut the price, it's called "Prisoner's Dilemma." All rental co...