A Subscriber

Explanation using 5WHY in the Korean rental market What is a rental market? Rental market is a market where necessary products are rented and used for a certain period of time. Why do you need a rental market? Rental markets are necessary when it is difficult to purchase products due to high purchase prices or when renting products due to temporary needs. Why is the rental market active in Korea? In Korea, as consumers' purchasing power increased along with economic growth, product diversity and demand increased, and as a result, the rental market where necessary products can be used at low prices through product rental was activated. What has changed since the rental market grew? The rental market has developed further with digitalization. It provides more convenient and faster services as digital technology is introduced and improved, such as reservations and payments through mobile apps, various digital channels including customer centers, and customized services using artificia...