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Needs, Pain Points, goals considering the persona of consumers interested in the rental business?

 


Needs, Pain Points, goals considering the persona of consumers interested in the rental business?


Travellers:
Needs: You can rent a variety of travel items to conveniently use the items you need during your trip.
Pain Points: It's expensive to buy new travel items. Also, it's inconvenient to carry around travel items because they're heavy and bulky.
OBJECTIVE: Convenient access to items needed during travel, reducing travel costs, and minimizing inconvenience.
Student:
Needs: Renting equipment or tools needed in school classes makes academic life more convenient.
Pain Points: Buying new equipment or tools is costly. Also, rental is required because the equipment or tools required by the school are often temporary.
OBJECTIVE: Renting the equipment or tools you need, making your academic life more efficient and reducing costs.

Businessman:
Needs: Renting the equipment or tools you need to do your job reduces costs and increases work efficiency.
Pain Points: Buying new equipment or tools is costly. Also, rental is required because the equipment or tools required for work are often temporary.
OBJECTIVE: Renting the equipment or tools you need can reduce business costs and increase work efficiency.

Housewife:
Needs: Renting appliances, furniture, etc. that you need temporarily makes your home life more convenient.
Pain Points: Buying new appliances or furniture is expensive, and rental is required because it is often temporarily needed.
Objective: Rent home appliances or furniture that you need to enjoy your home life more conveniently. Reduce costs and avoid stacking unnecessary items.

Athletes:
Needs: You can rent a variety of exercise equipment to maximize exercise effectiveness.
Pain Points: Cost is high when purchasing new sports equipment. Also, it is inconvenient to carry sports equipment or sports equipment.
Objective: To maximize exercise effectiveness and reduce costs by renting necessary exercise equipment or exercise equipment.

Car users:
Needs: A car can be rented to secure a temporary means of transportation.
Pain Points: Buying a new car is costly and requires a rental because it often requires temporary means of transportation.
OBJECTIVE: Rent a car if necessary to ensure temporary mobility and reduce costs.

Immigrants:
Needs: You can build a living environment by renting furniture, appliances, etc. necessary for immigrant life.
Pain Points: Buying new furniture, appliances, etc. at the beginning of an immigrant life is expensive. Also, rental is required because furniture, appliances, etc. at the beginning of an immigrant life can be difficult to buy.
Goal: Renting furniture, appliances, etc. that you need to start your immigrant life more conveniently. Reduce costs and avoid stacking unnecessary items.

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