Understanding rental channels (Homeshopping) : 렌탈 채널 이해하기(홈쇼핑)

 

Understanding rental channels (Home shopping)

"Let's rent at a reasonable price."

Back then, a lot of low-priced brands were on home shopping
It was a time of turmoil.
On top of that, a large company said, "Let's rent at a reasonable price."
They started home shopping extensively with the motto
The home shopping rental model was an optimized model.

Minimum rental price/minimization of visit cycle/equalization of mandatory and rental period/home shopping only model

If these conditions were combined to achieve record broadcast efficiency for each broadcast, the miraculous goal of 100 broadcasts in GS Home Shopping's history was finally achieved.
It was a profitable channel by selling intangible products called rentals through home shopping channels, securing rental accounts.

One of the important things in home shopping is to establish a call center that contacts calls from home shopping
It's a conversion call center among call centers
At first, our call center was outsourced due to lack of experience in conversion calls and began internalizing them over time.

Home shopping has various advantages.
Products can be promoted through broadcasting, or broadcast materials can be processed and used as educational materials. And if the broadcast goes well, it's going to be good for sales
It helps a lot. But home shopping is a costly channel. Because most of the broadcasts are broadcasted in a flat rate by purchasing various props for broadcasting, interior design, outsourcing costs for directing, guest costs, purchase amount of broadcast time, and broadcast time, there is a loss unless it is a jackpot product. Home shopping companies are also inevitable in order to cover enormous broadcast transmission costs.
In terms of cost, it's not that there's no way out. In the case of products with good products and high recognition, regular broadcasting may be proposed to broadcasters. For the first time in the history of home shopping, this part was proposed to reduce broadcasting costs.

Home shopping is a channel with a high degree of marketing and strategy.
It seems easy for others to do it, but it's only when a lot of meetings, suggestions, and worries are met that you can do the broadcast and your chances of success increase
It's a channel.