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3C Analysis of the Rental Market in Korea 1.Customer The rental market in Korea is mostly aimed at individual customers. Rental targets are mainly various products such as home appliances, automobiles, clothing, and furniture, and most customers use rental services for temporary use. In addition, recently, more and more customers are looking for continuous rental. 2.Competition The Korean rental market has a variety of competitors, from large companies to small companies. Large companies have a competitive advantage in brand awareness and size, and small companies are competing with personalized services and competitive prices. In addition, online competition is also intensifying as rental services through the Internet and mobile are increasing. 3.Environment (Context) The rental market in Korea is expanding along with economic growth. In particular, rental services are becoming more popular because home appliances and automobiles that are rental targets have high purchase costs. In ad...