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3C Analysis of the Rental Market in Korea



3C Analysis of the Rental Market in Korea


1.Customer
The rental market in Korea is mostly aimed at individual customers. Rental targets are mainly various products such as home appliances, automobiles, clothing, and furniture, and most customers use rental services for temporary use. In addition, recently, more and more customers are looking for continuous rental.


2.Competition
The Korean rental market has a variety of competitors, from large companies to small companies. Large companies have a competitive advantage in brand awareness and size, and small companies are competing with personalized services and competitive prices. In addition, online competition is also intensifying as rental services through the Internet and mobile are increasing.


3.Environment (Context)
The rental market in Korea is expanding along with economic growth. In particular, rental services are becoming more popular because home appliances and automobiles that are rental targets have high purchase costs. In addition, as customers' environmental awareness increases, more and more customers are using rental services for sustainable product use. Therefore, in the rental industry, providing environmentally friendly products and services will be an important factor in maintaining competitiveness.


3C Analysis from the Digital Transformation Point of the Korean Rental Market


Customer
In the era of digital transformation, the proportion of customers using digital devices such as smartphones is increasing. Reflecting this, rental companies are offering a variety of digital channels, including reservations and payments through mobile apps and customer centers. In addition, we strive to improve and improve service quality based on customer reviews and evaluations.


Competition
Online competition is intensifying in the era of digital transformation. Therefore, rental companies are actively utilizing online marketing and advertising and developing mobile apps to improve the customer experience. In addition, we want to maintain our competitive advantage by actively introducing digital technology by providing personalized services using artificial intelligence technology.

Environment (Context)
The era of digital transformation requires continuous innovation and change. As a result, the rental industry needs to improve service quality through the introduction and improvement of new digital technologies and provide services to meet the diverse needs of its customers. In addition, we must actively respond to changes in the era of digital transformation, such as providing environmentally friendly services and enhancing safety for digital security.



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