A Subscriber

STP Strategy in the Korean Rental Market STP strategy stands for Segmentation, Targeting and Positioning, which means analyzing the market and setting a strategy for selected market segments. Segmentation: If you subdivide the Korean rental market, customers form various segments depending on the rental target or purpose of the rental. For example, car rental services can be divided into segments such as business, travel, and family travel. In the case of home appliance rental services, it can be divided into segments such as newlyweds, students, and people working from home. Targeting: When choosing a target customer in the Korean rental market, it is important to focus on the segment that is in high demand for the product or service. For example, in the case of car rental services, you can focus on customers who like to travel. Also, in the case of home appliance rental services, you can target newlyweds or people who work from home. Positioning: It is important how to position produ...

3C Analysis of the Rental Market in Korea 1.Customer The rental market in Korea is mostly aimed at individual customers. Rental targets are mainly various products such as home appliances, automobiles, clothing, and furniture, and most customers use rental services for temporary use. In addition, recently, more and more customers are looking for continuous rental. 2.Competition The Korean rental market has a variety of competitors, from large companies to small companies. Large companies have a competitive advantage in brand awareness and size, and small companies are competing with personalized services and competitive prices. In addition, online competition is also intensifying as rental services through the Internet and mobile are increasing. 3.Environment (Context) The rental market in Korea is expanding along with economic growth. In particular, rental services are becoming more popular because home appliances and automobiles that are rental targets have high purchase costs. In ad...