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Customer Journey Map for Rental Business

 


The customer journey map of the rental business can consist of.

1.Cognitive Phase: At this stage, the customer becomes aware of the rental business. This requires strategies such as branding, marketing, and advertising.

2.Search Phase: Customers search, compare and select rental businesses. For this, strategies such as search engine optimization (SEO) and search advertisements are needed.

3.Decision step: The customer decides whether to use the rental business or not. This requires strategies such as price, quality of service, and customer reviews.

4.Purchase Phase: Customers purchase products from the rental business. This requires a strategy to simplify the purchasing process.

5.Use Phase: It is important that customers use the product and increase their satisfaction. This requires strategies such as customer service, support, and maintenance.

6.Re-purchase phase: If the customer is satisfied, the likelihood of re-purchasing increases. This requires strategies such as customer satisfaction surveys and email marketing.

7.Recommended step: Satisfied customers are recommended to friends, family, etc. This requires strategies such as customer satisfaction surveys and social media marketing.

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